My creative direction has
helped brands tell their story
across the globe.
Stacey Petterson
About me...
I’m an experienced multidisciplinary creative director with a passion for leading and executing innovative print, digital and video projects across multiple marketing channels. I develop creative strategies that push the boundaries of design and marketing while staying true to brand identity. To craft the ideal narrative and engagement, I evaluate projects from an enterprise level, seek collaboration with relevant teams, and deliver solutions that drive business growth.
Would you like to know more? Connect with me through my LinkedIn profile (see below) or email me at smpetterson@gmail.com.
Creative, conceptual and critical thinking.
Strong leadership and collaborative abilities.
Create and encourage design and brand guidelines.
Written and verbal communication skills.
Develop and oversee the vision behind creative projects.
Align creative and stakeholders with their ideas and branding.
Understand client objectives, adjusting accordingly.
Project and time management skills.
Connect With Me
Stacey's contributions to building strategic infrastructure for enterprise communications during her time at National Vision were incredible. She was always looking ahead, thinking about the bigger picture and advising on industry best practices — all while leading creative print and digital projects in a fast-paced, high pressure environment. Stacey is a team player with a positive energy that any organization would be lucky to have!
Stacey has a talent for understanding what the user — as well as other stakeholders — need from a project, and a gift for delivering on that through visual presentation. She is a strong leader, and one of those rare big-picture visionaries who also has a strong command of the details that can make or break a project in implementation. She has the confidence and the competence to work effectively with people at every level of an organization, from editors and subject matter experts to C-suite officers. I always know my publications are in good hands with Stacey.
I had the pleasure of working with Stacey for nearly two years at GE Capital. The creative and technical quality of her work, the relationships she built with both internal and external clients, and her work ethic were key reasons we were able to grow as a studio and expand our client base. I learned so much from her as a colleague and designer, and would work with her again in a heartbeat.
Stacey is an experienced, versatile graphic designer with a particular talent for producing visually appealing, polished collateral materials useful for engaging prospective and existing customers, donors, funding sources, legislators or policy makers. Stacey also has strong skills in working with data, producing high-end infographics and data visualizations that communicate clearly and make a big impact. Combine all this with her efficiency and attention to detail, and you're sure to have success in collaborating with Stacey on any of your projects.
Stacey is a person that you can always depend on for execellent work and creative thinking. She is miles ahead of others when it comes to understanding a product for she understands the marketing side that makes a project successful. I have found that few designers dig deep into the minds of the targeted audiences. Stacey has an uncanny way of understanding exactly what is needed and presents you exactly what you wanted in an effortless manner. She was an excellent find for me and consider myself fortunate in knowing and working with her.
