"witness the future"
Partnered with Kay Perry and Global Citizen to create a social campaign to encourage school supply donations and financial fundraising for Club kids. Donation bins were added in front of Katy Perry concerts and at Boys & Girls Clubs across the US. Engagement included holding a “Witness the Future” sign and how they are supporting Boys & Girls Clubs, tagging @BGCA_Clubs and @GlblCtzn.
project type
content & social media
client
Katy Perry